Published on: 08/04/2011 01:20 PMReported by: LozzyST
The new Compass 4x4, which goes on sale here on 15 April, heralds an exciting future for the iconic Jeep brand. As the company celebrates its 70th anniversary, its prospects have never looked brighter, and a wide range of new products, including an all-new Grand Cherokee, are already entering Western European markets.
British car buyers will see an early example of this activity in the shape of the sleek new Compass. Even though itís the first new generation Jeep to offer two-wheel drive versions, Compass still personifies the brandís unique DNA, symbolising free-spirited adventure, the authenticity of the original 4x4, and mastery of adverse conditions both off and on-road.
This will continue to be the foundation for every Jeep and has proven appeal to customersí emotional side. But new Jeeps also aim to appeal to buyersí rational side and the Compass is the ideal product to instigate this shift in perception.
Competing in the rapidly expanding compact SUV segment, Jeepís new Compass range has been designed to appeal to a wide audience. New two-wheel drive versions put it within reach of hatchback owners who want to trade up. These buyers donít need four-wheel drive, but want the styling, image and practicality of a Sports Utility Vehicle (SUV). The Compass allows them to have just that with the authentic Jeep experience thrown in for good measure.
At the other end of the scale, Compass offers a credible 4x4 to buyers who are downsizing from larger models. The Jeep name has unrivalled credentials in this market and the Compass now has a true premium feel thanks to the improved quality of its new interior and the Grand Cherokee inspired looks. Throw in the high levels of specification youíd normally expect in larger cars, plus a three-year or 60,000-mile warranty, and the competitively priced Compass makes owning a Jeep not only attractive but also accessible.
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