More woe from another popular town centre shop that’s seen its takings drop dramatically in the last few weeks.

But despite rumours to the contrary, Iceland is NOT closing its Aughton St. shop - even though it is losing thousands of pounds a week in takings.

An insider confirmed yesterday that they’re down from £43,000 a week to £30,000 but Iceland’s hoping to fight back with the grocery offer enhanced at every store.

"It's the parking, stupid” is how the man described the current situation facing many town centre shops; one butcher’s written to leader of the council Ian Moran and MP Rosie Cooper casting doubt on the much vaunted footfall figures the Council refers to when promoting the town.

"Our customers are no longer primarily shopping with us here but call down to our Food Warehouse and then visit B&M Bargains, Aldi and Booths, all of which are a mile away and offer three hours free parking," said the man in Iceland.

Sad then that not many local councillors ever get to the meet staff like him - or perhaps they don't want to get a piece of their mind...

But they are, in the final analysis, the best placed to reflect on what the future holds for Ormskirk.