First they closed the local Advertiser offices.
Then Trinity Mirror decided to amalgamate the Advertiser website onto the Southport Visiter platform.
And soon, both the Visiter and Advertiser websites will only be accessed via the ‘all singing, all dancing’ Echo website as the publisher marches into its brave new digital world.
It all sounds great news for local readers and advertisers - at least if you believe the promotional piece in yesterday’s Advertiser - but in reality more and more folk are deserting the newspaper that's now on its death bed.
Its latest ABC figures due out in few weeks time will make sorry reading; click here for QLocal’s take on the 2016 ABC audited Advertiser sales: http://ormskirk.qlocal.co.uk/ormskir..._-54870668.htm