Major online bathroom retailer Victorian Plumbing is excited to announce a company rebrand which includes the launch of a brand new logo.

The Merseyside-based company has gone from strength to strength in recent years, and a decision was taken to refresh the current branding to rejuvenate the look of the logo and also further increase brand identity and awareness across multiple mediums.



The new logo sees a revised ‘V’ icon, which has been retained to ensure that an aspect of familiarity remains during the transition from the previous design. It now also features a new font which steps away from some of the sharpness of the previous typeface, and is instead presented in more rounded, lower case letters to give it a modern, simplistic appearance while reflecting the approachability and welcoming tone of the website.

The rebrand is the latest significant milestone for Victorian Plumbing. The company recently celebrated serving its millionth customer, and was also listed in The Sunday Times Fast Track 100 listing, placing in 16th.The new logo marks the beginning of an exciting time for the company, as there are various upcoming projects currently in development following the completion of the rebrand, including a new, fully responsive website redesign.

Mark Radcliffe, Managing Director at Victorian Plumbing, said: “We’re extremely proud of our new logo. It gives the company a fresh new look while at the same time retaining an aspect of brand recognition. To get the balance between old and new just right wasn’t an easy task, however the new branding was designed entirely in-house by Victorian Plumbing’s graphic design team, who spent a lot of time researching and refining to get everything looking just right.

“The new branding gives us a more approachable, less corporate feel which we believe is a better reflection of the company ethos. This is the latest exciting phase of the company and is another key part of our progression and development following years of significant growth. We’ve got several other exciting plans in the pipeline for the near future as well so this is a particularly busy and exciting time for the company.

“We hope people like our new look and we’re looking forward to receiving feedback on our efforts.”

The new branding will be seen across numerous platforms including the company’s website, print, signage and broadcasting. It will be launched officially from May 17th 2017.

Yet another press release writer who doesn't understand the difference between "simplistic" and "simple".