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Published on: 12/01/2019 07:30 AMReported by: roving-eye
The government is proposing new rules to restrict retailers using promotions thought to cause excessive consumption of HFSS food and drink by children. The consultation asks people to give their views on:
restricting multibuy promotions of HFSS products, such as ‘buy one, get one free’
restricting promotions of HFSS products at checkouts, end of aisles and store entrances
The consultation is part of chapter 2 of the government’s childhood obesity plan. It will seek views from the public and industry on the potential measures, alongside whether exemptions should be made for small businesses so they are not penalised by the rules. Currently, 1 in 3 children is overweight or obese by the time they leave primary school. Despite the complexity around obesity, experts are clear that the root cause is consistently consuming more calories than needed. Recent research from the Obesity Health Alliance found that 43% of all food and drink products located in prominent areas were for sugary foods and drinks, with just 1% for fruit and vegetables. The new rules would only apply to deals that promote HFSS food and drinks that are most often consumed by children. They would not stop discounts on household essentials. Businesses would also still be free to offer discounts for individual sales of HFSS items, as this does not require consumers to buy more in order to benefit from savings. Public Health Minister Steve Brine said:
Preventing ill health is critical to our Long Term Plan for the NHS, and I want to do everything in my power to keep people healthy for longer. This must start with the health and nutrition of our children.
Tackling childhood obesity means working together across society, with industry, public services and families all having a role to play. All too often we hear people say less healthy foods are cheaper and easier but that is simply not the case.
This is about ensuring businesses are doing their part to shift the balance and help children and families eat healthier options like fruit and vegetables.
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dav says:12/01/2019 10:40 PM
Originally Posted by Ceam
I would agree, but sadly it would appear to be past the ability of many parents.
Or are you saying it's up to the parents if they allow their children to be obese.
I know of children who have been taken away from their parents because of their inability to look after their children's best interests.
I don't believe the government should prevent responsible people from having access to BOGOF and other bulk-buying offers just because other people are irresponsible. We've seen this with "sugar tax" and minimum pricing for alcohol in some countries/regions. These have no effect on consumption but just put up the price for people at the lower end of the pay scale. It doesn't affect the middle classes one jot. I don't need a nanny - or higher taxes.
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paulollie says:13/01/2019 01:41 PM
If you witness the queues at MacDonalds the pound sausage roll shops, etc etc well good look with this initiative.
Basically though "No" chance. You can put all the labeling on you want, traffic lights, percentages of fats, carbs etc, half the parents and I'm being generous with that don't even understand the basics to start with.
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