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  1. Published on: 29/05/2021 07:59 AMReported by: rogerblaxall
    When an enterprising six year old Mere Brow youngster contacted Booths supermarkets for advice about his ‘Famly Fuit’ snackpots, he had no idea they'd reply - and make him their youngest supplier!

    Edgar Johnson wrote to Booths director, Graham Booth, about his ‘kitchen table’ start-up business making healthy fruit salads, which he started with mum Jane.

    She's on a gluten free diet, which makes fresh fruit salad the perfect family pudding - “famly fuit” as Edgar calls it.

    He was convinced his mum's recipe should be sold in supermarkets and set about making it happen.

    Said Jane: “It all came from Edgar, he thought the salad was so good it was worth sharing and designed the logo himself. We then started packaging it up for local bake sales and farmer’s markets and it just took off.”

    Interested in how the supermarkets make up and retail fruit pots, Edgar wrote to Graham Booth, who put him in touch with the fruit buyer David Morris.

    Initially, the Booths team gave Edgar and his mum a virtual tour of Booths manufacturing (due to Covid restrictions), but the team felt Edgar’s fruit pots might have wider appeal.

    David encouraged Edgar and Jane to apply for the ‘Meet the Buyer’ day and after a successful online pitching session, they struck a deal to supply its Burscough and Hesketh Bank stores.

    Fresh produce buyer David Morris said: “We were really impressed with Edgar’s initiative and entrepreneurial spirit.

    “We’re so used to seeing products, particularly unhealthy ones, marketed to children.

    “Having a healthy nutritious product marketed by a child, seemed a good turn of the tables and something we might try to sell in our stores.

    “Anything that encourages children to eat more healthily and encourage an interested in selling top quality food and drink gets a thumbs up from Booths.”

     

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