Green Sefton bosses say they are pleased with how the first weekend with their new Coastal Visitor Action Plan starting to be put in place, went.

However, Sefton Council is still discouraging people from travelling to its coast and beaches and with hot weather expected is echoing the recent message from Liverpool City Region Leaders urging all residents to stay safe and think twice before leaving home.

After seeing large numbers of people travelling to locations along its 22-mile coastline, during recent fine weather it has drawn up the new Coastal Action Plan. A range of measure including the installation of portable loos, skips for people to leave their litter and the re-opened parking on Ainsdale Beach helped achieve the Council’s aim of keeping Sefton’s coastline safe for residents, visitors and its own employees.

Access & parking, facilities, public safety and clear communication are among the key elements of the plan, which covers the Borough’s main coastal locations of Ainsdale, Crosby and Waterloo, Formby and Southport.

As well as re-opening Ainsdale Beach car park, way of dealing with access and parking include Southport’s Esplanade Car Park, exploring more options for park and ride, using variable message signs and continuing with enforcement for illegal and inconsiderate parking.

Additional facilities for any influx of visitors contained in the Plan include providing extra capacity for waste and more frequent emptying of litter bins and issuing visitors with free rubbish sacks at peak times. There are also options for providing more public toilets, including the portable loos, in a way that is safe for users and the staff required to keep facilities clean and sterilised.

All of these measures will be introduced in line with Government guidance to ensure public and staff safety is paramount. Specific innovations such as a new cashless payment system for on-beach car parking and expanded staff welfare facilities to ensure social distancing will also be required.

Another planned measure is the continuation and extension of Beachsafe, which in previous years has seen the Council, the National Trust, the RNLI, Merseyside Fire and Rescue Service, Merseyside Police and British Transport Police are all working in partnership to keep Sefton’s coastline safe for visitors and residents over the summer months.

And, communicating all of this work to visitors, to local residents and businesses and the employees of the Council and its partners through the Council’s various channels, including its My Sefton website @seftonouncil Twitter Feed Sefton Council’s Facebook page and on Instagram.


Over the past weeks, Sefton Council has used a variety of messages to try to discourage people from travelling to its coastline and to encourage those who do visit, to behave considerately and responsibly. This includes taking their rubbish home with them, refraining from lighting barbecues or fires and not taking glass bottles and other items onto the beach as they can cause fires and dangerous litter if left behind.

The Council has also been reminding people that a Public Spaces Protection Order is in place preventing the outdoor consumption of alcohol in areas of Formby & Ainsdale Beaches, Southport Promenade and town centre, Crosby & Waterloo including by the Marine Lake as well as Bootle and Formby town centres. The Order can be enforced by Police officers and authorised Council officers and fines for breaching it start at £50.